The Creatives Room

Phone Coolers

Brand: Pepsi Colombia · Agency: Sancho BBDO · Year: 2023 · Category: Commercials · Medium: video

The visual style is bright and energetic, with a warm colour palette that evokes summer heat and the cool blues of Pepsi, creating a strong contrast. Lighting is predominantly natural and highlights the outdoor setting of the activations, giving a dynamic, on-the-go feel. Compositions are varied, using both wide shots to capture the scale of the installations and close-ups to show the detailed interaction with the phone coolers, all contributing to a mood of playful ingenuity and instant gratification. The human element is key, with authentic reactions of joy and surprise from diverse individu

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Phone Coolers - Sancho BBDO - 2023 | The Creatives Room