The Creatives Room

PETA

Brand: peta · Agency: Archer Troy Creative VP · Year: 2018 · Category: Print / OOH · Medium: image

Photographer Claudio Napolitano captures a series of brutal role-reversals where anthropomorphic animal figures inflict cruelty on human victims. In grim, low-key lighting, a cow-headed woman brands a man on a dirt floor, and a pig-headed butcher sharpens his knife over a man on a butcher's block. The realistic special effects makeup for the animal heads, combined with the dark and grimy art direction, creates a disturbing, horror-inflected tableau.

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PETA - Archer Troy Creative VP - 2018 | The Creatives Room