The Creatives Room

Perfect

Brand: Nestle · Category: Commercials · Medium: video

A stylized, CG diorama shot: a young girl with a natural afro and red shorts stands inside an open-fronted box set styled like a giant smartphone photo post, complete with a heart (like) icon and a comment-bubble icon glowing at the bottom edge of the frame. Behind her is a flattened, toy-scale cardboard-city backdrop of apartment blocks under a blue sky, with a bicycle and basketball hoop as props. Saturated red, white and teal colour blocking, deep red vignette bleeding in from the edges, deliberately artificial and theatrical staging rather than a real location.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Perfect | The Creatives Room