The Creatives Room

Pee Ad

Brand: IKEA · Agency: Åkestam Holst · Year: 2018 · Category: Print / OOH · Medium: image

The visual is stark and clinical, featuring a close-up of a product shot with clear graphic elements and instructions. The color palette is typical IKEA: clean, minimalist whites, blues, and grays, with functional typography. The mood is intentionally utilitarian yet surprising, demanding interaction from the viewer, creating an intimate, almost scientific engagement with the brand within a domestic context. The composition is highly functional, focusing on the interactive element.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Pee Ad - Åkestam Holst - 2018 | The Creatives Room