The Creatives Room

Paris Paralympics: Considering What

Brand: Channel 4 · Agency: 4Creative · Year: 2024 · Category: Commercials · Medium: video

A dark wood-panelled case-study board topped by an out-of-home poster reading 'HE'S SO STRONG FOR SOMEONE SO SMALL' above a Para powerlifter. The Channel 4 Paralympic Games mark and heading 'PARIS 2024 PARALYMPIC GAMES - CONSIDERING WHAT?' sit at left in white. A grid of campaign stills, phone mockups and a green title card fills the lower half, with a red vertical banner at right reading 'SHE'S INCREDIBLY FAST FOR SOMEONE IN A WHEELCHAIR.' The grade is dim and warm-shadowed.

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Paris Paralympics: Considering What - 4Creative - 2024 | The Creatives Room