The Creatives Room

Paid Through Parents

Brand: Molson Coors Beverage Company · Agency: DDB Chicago · Year: 2021 · Category: Case Studies · Medium: video

A black case-study board headed "PAID THROUGH PARENTS - Hacking IOC rules to support Olympic athletes" with a silver "Molson" logo. A line-up of athletes in red-and-white Canada tracksuits stands centred against black. Red stat blocks read 389M and 15,000%. A vertical red side banner repeats the title; small photo thumbnails run along the bottom edge. High-contrast red, white and black palette.

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Paid Through Parents - DDB Chicago - 2021 | The Creatives Room