The Creatives Room

Paddle Out

Brand: Subaru · Year: 2020 · Category: Commercials · Medium: video

A wide letterboxed tracking shot of a white Subaru Crosstrek travelling a two-lane road through dense old-growth redwood forest, roof rack loaded with what reads as boards and gear. The car occupies the right two-thirds of frame in three-quarter front view; foreground trees and ferns streak with motion blur on the left as the camera matches its speed. Overcast, cool, desaturated green-grey light with no sun in frame, wet-looking asphalt and painted lane markings leading the eye out of frame.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Paddle Out - 2020 | The Creatives Room