The Creatives Room

P(illow)tics

Brand: Sleepzone · Agency: Adpro Communications · Year: 2024 · Category: Print / OOH · Medium: image

This print series features photographic composites of global political figures, appearing to be caught napping during official duties. Using news or archival-style imagery of politicians at podiums and in parliaments, a branded pillow is digitally placed under their heads. The visual style maintains the source photos' authentic, often flat, lighting and color, creating a deadpan, satirical contrast between the formal setting and the absurd scenario.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

P(illow)tics - Adpro Communications - 2024 | The Creatives Room