The Creatives Room

Owned by You, Right by You

Brand: Co-op · Agency: VCCP London · Year: 2024 · Category: Commercials · Medium: video

A montage of naturalistic, documentary-style scenes shows the Co-op's community role. Vignettes feature diverse customers and staff, British agriculture, and in-store moments. The color and lighting are soft and grounded in realism, keyed to available light or warm practicals within the stores.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Owned by You, Right by You - VCCP London - 2024 | The Creatives Room