The Creatives Room

”Our Little World”

Brand: IKEA · Agency: try/likat · Year: 2021 · Category: Commercials · Medium: video

The visual style is distinctly surreal and whimsical, characterized by a cool, clean colour palette with pops of warm, inviting accents often from the IKEA products themselves. Lighting is often soft and diffused, creating an ethereal and dreamy ambiance, with occasional spotlighting to emphasize product features. Compositions are carefully balanced, often employing symmetrical or framed shots to enhance the feeling of distinct, miniature worlds. The mood is one of gentle wonder and imaginative possibility, showcasing diverse individuals interacting playfully with their transformed domestic en

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”Our Little World” - try/likat - 2021 | The Creatives Room