The Creatives Room

Our Kids Show Us the Way

Brand: McDonald's · Category: Commercials · Medium: video

Golden-hour silhouette shot, a line of four to five riders on horseback processes along the crest of a grassy hill, framed entirely in black silhouette against a graduated sunset sky (warm orange near the horizon fading to cool blue-grey above). Wide, painterly landscape composition; no faces or details visible, purely shape and atmosphere.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Our Kids Show Us the Way | The Creatives Room