The Creatives Room

Others’ taste sweet beside it.

Brand: KFC · Agency: Ogilvy · Year: 2015 · Category: Print / OOH · Medium: image

The visual style is characterized by vibrant, high-contrast colours and bold imagery. A tight, close-up composition focuses squarely on the food item, employing dramatic lighting to emphasize textures and make the product pop. The overall mood is playful yet sophisticated, using a stark, almost graphic approach to highlight the visual appeal and supposed intense flavour of the chicken. The lighting appears hard and direct, creating strong shadows and making the colours vivid and saturated.

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Others’ taste sweet beside it. - Ogilvy - 2015 | The Creatives Room