The Creatives Room

Original Parts: Censorship

Brand: Hyundai · Agency: Jotabequ Grey · Year: 2019 · Category: Print / OOH · Medium: image

A triptych of print ads presents key automotive components as clean studio product shots. Each image—featuring a brake pad, spark plug, or oil filter—has a crucial section obscured by a black 'censored' bar or heavy pixelation. This visual conceit directly implies that generic, non-OEM parts have flaws to hide, contrasting them with the assumed quality of Hyundai's own parts.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Original Parts: Censorship - Jotabequ Grey - 2019 | The Creatives Room