The Creatives Room

OreoCodes

Brand: Oreo · Agency: the martin agency · Year: 2014 · Category: Case Studies · Medium: video

Black-and-white case-study board. "OREO CODES" runs in bold caps over the subhead "Turning milk barcodes into discounted Oreos." The center shows milk cartons and bottles labeled MILK, plus phone mockups scanning a barcode and a "SWEET!" reward screen. Barcode graphics stack down the right edge. Stats read +230%, 83%, +7.3%. The palette is strictly monochrome.

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OreoCodes - the martin agency - 2014 | The Creatives Room