The Creatives Room

#OptOutside

Brand: REI · Agency: Venables Bell & Partners · Year: 2016 · Category: Case Studies · Medium: video

The visual style embraces natural light and a predominantly cool, desaturated colour palette that evokes the serene and sometimes rugged beauty of various outdoor environments. Compositions favour wide shots that emphasize the grandeur of landscapes and the smallness of humans within them, alongside intimate, candid close-ups of individuals engaged in outdoor activities. The mood is one of quiet contemplation, joy, and healthy exertion, fostering a sense of peace, freedom, and genuine connection with nature and self.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

#OptOutside - Venables Bell & Partners - 2016 | The Creatives Room