The Creatives Room

Open Like Never Before

Brand: Coca-Cola · Category: Commercials · Medium: video

A grid of repeated filmstrip frames on black shows the same moments in sequence: a man's face at a window, a child leaning from a car, a man waving with both hands on a street, and a supermarket aisle with a hand at a freezer. Naturalistic mixed daylight palette framed by heavy black bars. Rhythmic multi-panel repetition.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Open Like Never Before | The Creatives Room