The Creatives Room

One Hour Can Help Make A Big Difference

Brand: earth hour · Agency: Leo Burnett Sydney · Year: 2016 · Category: Print / OOH · Medium: image

A series of portraits show sleeping children dressed for future careers, like an astronaut, as illustrated by Illusion. A light switch is painted on each child's forehead in the 'off' position, a direct visual for the campaign's call to action. The shots are tightly framed, with soft, directional lighting against a black background, creating a tender and focused composition that connects energy conservation with protecting children's dreams.

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One Hour Can Help Make A Big Difference - Leo Burnett Sydney - 2016 | The Creatives Room