The Creatives Room

One Angle Is Not Enough

Brand: volkswagen · Agency: DDB Barcelona · Year: 2017 · Category: Print / OOH · Medium: image

This print series uses a recurring humorous conceit, showing people in urban parking scenarios with their heads twisted 180 degrees to see behind them. Photographed by Befree Studio, the ads feature clean, realistic shots on city streets with naturalistic lighting. The core visual is a seamless photorealistic composite by Fornós Digital Retouch, making the impossible head-turn look disturbingly real.

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One Angle Is Not Enough - DDB Barcelona - 2017 | The Creatives Room