The Creatives Room

Once Upon a Studio

Brand: Disney+ · Agency: walt disney animation studios · Year: 2024 · Category: Promos / Trailers, Commercials · Medium: video

The visual character is a vibrant celebration of Disney’s animation history, featuring a rich and varied color palette that shifts to accommodate different eras and styles of animation, from the warm, soft hues of classic hand-drawn characters to the more crisp and dynamic colours of modern CGI. Lighting is natural and atmospheric, designed to evoke a sense of wonder and nostalgia, often with a gentle glow illuminating the beloved characters. Compositions are carefully crafted to showcase a multitude of iconic figures, often creating a sense of crowded but harmonious interactions within the st

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Once Upon a Studio - walt disney animation studios - 2024 | The Creatives Room