The Creatives Room

OK, Babcia

Brand: Mastercard · Agency: McCann Poland · Year: 2021 · Category: Case Studies, Commercials · Medium: video

A plain black field holds the Mastercard logo, its overlapping red and orange-yellow circles, at centre. Below in white sit the bold line Ok, Babcia. and the italic word Priceless. The logo and text are centred low in the frame with everything else pure black, a stark, minimal end-card built only from the mark and two lines of type.

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OK, Babcia - McCann Poland - 2021 | The Creatives Room