The Creatives Room

Oatly in Paris

Brand: Oatly · Agency: R/GA · Year: 2021 · Category: Case Studies · Medium: video

A white case-study board headed "OATLY IN PARIS" in heavy black type. The large left photo shows a Paris street corner where a hand-lettered poster reading "WOULDN'T THIS BE MUCH NICER WITH A CARTON OF OAT DRINK?" hangs above stacked cardboard boxes. Smaller frames at right show more wheat-pasted posters on kiosks and walls. Bold stat figures read "555K", "35M", "48%" and "128%".

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Oatly in Paris - R/GA - 2021 | The Creatives Room