The Creatives Room

Nutrilite // Unforgettable DC

Brand: Amway · Agency: Ogilvy · Year: 2022 · Category: Commercials · Medium: video

The frame captured is the film's title card, not live footage: warm script lettering reading Unforgettable with a small gold leaf motif, the Chinese title in a lighter weight beneath, over a soft-focus image of a young girl looking directly into the lens. Credit lines run small beneath the title, with the Rebolucion logo bottom-left and the Ogilvy badge bottom-right. Palette is honeyed and low-contrast, backlit with a hazy bloom, typography centre-weighted in the manner of a festival short rather than a TVC endboard.

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Nutrilite // Unforgettable DC - Ogilvy - 2022 | The Creatives Room