The Creatives Room

Nutmeg Royale

Brand: Pepsi · Category: Commercials · Medium: video

Lionel Messi, bearded and in mid-stride with arms out, wears a bright blue Pepsi-branded football jersey (Pepsi logo and wordmark prominent on the chest) as he moves through a narrow, warm-toned alley or tunnel with sandy/terracotta walls. Golden backlight flares in from an opening behind him, giving a sun-drenched, high-energy sports-film look. His expression is alert and focused, eyes up as if tracking a ball or opponent — the palette is warm ochre and cobalt blue, high contrast, glossy commercial sports lighting.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Nutmeg Royale | The Creatives Room