The Creatives Room

Now You Can Also Cycle-Thru

Brand: McDonald's · Agency: TBWA · Year: 2026 · Category: Print / OOH · Medium: image

The visuals feature a minimalist aesthetic with a clean, bright colour palette dominated by McDonald's signature reds and yellows, contrasted with urban greys. Lighting is bright and even, mimicking daylight, creating an inviting and optimistic mood. Compositions are graphic and dynamic, often employing a slightly elevated or angled perspective to emphasize movement and the integration of cyclists into the McDonald's experience. The overall tone is light, active, and distinctly modern, focusing on the seamless interaction between cyclist and brand.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Now You Can Also Cycle-Thru - TBWA - 2026 | The Creatives Room