The Creatives Room

Nothing Bigger

Brand: Euromillions · Agency: Shackleton · Year: 2015 · Category: Commercials · Medium: video

A close, slightly low-angle portrait of a bearded man with dark wavy hair in a plain grey tee, looking up and off to camera-left with a faint half-smile of arrival. Behind him a night street market or entertainment strip dissolves into large circular bokeh — orange, blue, red and white signage lights — with an indistinct crowd at frame left. Warm skin against a cool ambient wash, cropped to a wide letterboxed ratio, telephoto compression flattening him against the lights.

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Nothing Bigger - Shackleton - 2015 | The Creatives Room