The Creatives Room

Not the Real Culprits

Brand: IKEA Portugal · Agency: Uzina · Year: 2025 · Category: Print / OOH · Medium: image

The visuals feature a cool color palette with soft, diffused lighting that creates a calming, natural atmosphere. Compositions are wide, showcasing domestic interiors with a focus on the interaction between pets and furniture. The mood is lighthearted and humorous, highlighting the innocent mischief of household pets within a beautifully arranged home setting, suggesting a relatable and endearing take on domestic life.

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Not the Real Culprits - Uzina - 2025 | The Creatives Room