The Creatives Room

Not Out Of The Water

Brand: Colin's Hope · Agency: FCB Health · Year: 2018 · Category: Print / OOH · Medium: image

This print series features photographic portraits of children who appear to be sleeping or resting. A surreal visual effect shows the photographic frame itself filling with clear water, partially submerging each child's face and creating an unsettling feeling. Simple, white sans-serif headlines like 'Sleepy' or 'Drowsy' are layered over the images and revealed to be symptoms of drowning. The use of soft, natural lighting and a subdued color palette creates a stark contrast with the urgent safety message.

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Not Out Of The Water - FCB Health - 2018 | The Creatives Room