The Creatives Room

nomad music town

Brand: Pepsi · Agency: BBDO · Year: 2019 · Category: Commercials · Medium: video

A low-resolution, grainy handheld frame in tight close-up on a young man's bare chest and throat, his open plaid shirt pulled back to either side. Written across the skin in black marker in rough hand-drawn caps is 'ROCK AND ROLL' with a quaver note scrawled after it, the lettering uneven and clearly done by a friend rather than a props department. Flat overcast daylight, blown highlights on the skin, visible compression and camera shake - the image reads as genuinely captured at an event rather than lit. Shallow, unstable focus with the background reduced to unresolvable colour.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

nomad music town - BBDO - 2019 | The Creatives Room