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NO SMILES

Brand: McDonald's Japan · Agency: TBWA\HAKUHODO · Year: 2014 · Category: Case Studies · Medium: video

Bright yellow case-study board. "No Smiles" is set in McDonald's red script with golden-arch styling. A young woman in a red-and-white crew uniform and cap holds a tray with a McDonald's cup, keeping a neutral expression. A grid of user selfies runs along the bottom. Stats read 36M, 115%, 100,000 and 130%. Saturated red-on-yellow palette throughout.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

NO SMILES - TBWA\HAKUHODO - 2014 | The Creatives Room