The Creatives Room

No black, no history, no news

Brand: El Tiempo · Agency: Beat MullenLowe, Bogotá · Year: 2021 · Category: Print / OOH · Medium: image

This print campaign simulates newspaper pages published without black ink. Iconic photos of Black figures like Muhammad Ali and Michael Jordan are rendered in separated cyan, magenta, and yellow halftone patterns, leaving their forms as ghostly, unrecognizable voids on the page. The surrounding newspaper columns and text are used to frame these images, and the main headline directly explains the concept.

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No black, no history, no news - Beat MullenLowe, Bogotá - 2021 | The Creatives Room