The Creatives Room

Nightmile

Brand: Adidas · Category: Commercials · Medium: video

Seen from behind, a woman with braided, curly hair pulled back and bare shoulders walks or runs into darkness, facing a night skyline of lit high-rise windows and streetlights reflected on water in the distance. The frame is almost entirely underexposed black, punctuated only by small warm and cool bokeh light points, giving a moody, nocturnal, physically immersive feel.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Nightmile | The Creatives Room