The Creatives Room

Night Fishing

Brand: Hyundai · Agency: innocean worldwide · Year: 2023 · Category: Case Studies · Medium: video

A cinematic night exterior graded cool teal and near-black, lit by a single vivid green practical - a glowing fishing lure - that throws hard chartreuse light across the actor's face and denim jacket as he crouches at the water's edge. Deep shadow everywhere else, shallow focus on the figure, motivated single-source lighting. Anamorphic-style letterboxing and a restrained serif title card ('NIGHT FISHING', a film by Moon Byoung-gon) give it the register of a festival short rather than an ad.

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Night Fishing - innocean worldwide - 2023 | The Creatives Room