The Creatives Room

Nice Guys Finish Last

Brand: Nike · Category: Commercials · Medium: video

Extreme low-angle close-up of a worn, scuffed football sitting in long grass, its scuffed black-and-white panels arranged to read like a scowling, almost demonic face. The sky above is heavy, grey and overcast, and a group of players in orange and navy kit are blurred in the middle distance, mid-match. The ball's texture — cracked leather, dirt, a menacing 'expression' — is the clear visual subject.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.