The Creatives Room

New Aqua Creatures

Brand: Veen · Agency: Bang In The Middle · Year: 2019 · Category: Print / OOH · Medium: image

The visual features a cool and desaturated colour palette, leaning into blues and greens to evoke an underwater environment. Lighting is soft and diffuse, creating a sense of depth and ethereal beauty. Compositions are minimalist and artistic, focusing on delicate, abstract forms (implied marine life) to highlight vulnerability. The mood is contemplative and melancholic, aiming to elicit quiet reflection on environmental impact rather than overt shock, with a surreal touch to underscore the fragility of aquatic ecosystems.

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New Aqua Creatures - Bang In The Middle - 2019 | The Creatives Room