The Creatives Room

Never Too Far Down

Brand: Nike · Agency: Wieden+Kennedy · Year: 2020 · Category: Commercials · Medium: video

LeBron James, wearing an "NBA Champions" cap, clutches the gold Larry O'Brien trophy and weeps, surrounded by teammates who raise index fingers in celebration. The grade is dark and warm with arena confetti drifting behind. White serif text "Never Too Far Down." runs across the centre with a small Nike swoosh set just beneath the line.

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Never Too Far Down - Wieden+Kennedy - 2020 | The Creatives Room