The Creatives Room

Never on Pause

Brand: Adidas · Year: 2020 · Category: Commercials · Medium: video

Set against moody urban backdrops at dusk and night, the visuals feature a high-contrast, rich color palette punctuated by vibrant neon accents and atmospheric cool tones. DP Michael Faller utilizes tactile, handheld camera work and tight framing to immerse the viewer in raw street textures, motion blur, and ambient city lights. The lighting leans heavily on practical neon fixtures, headlamps, and moody directional highlights. Authentic, diverse casting highlights real creators and athletes displaying effortless movement and unvarnished attitude.

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Never on Pause - 2020 | The Creatives Room