The Creatives Room

Never let the two meet

Brand: volkswagen · Agency: Ogilvy, Cape Town · Year: 2019 · Category: Print / OOH · Medium: image

Photographer Clive Stewart created a triptych of conceptual studio still-lifes for this Ogilvy Cape Town campaign. Each image places a pair of incompatible objects on a seamless, neutral-colored background, capturing the moment just before they meet: a lit match approaching dynamite, a sock with a sandal, and toothpaste with orange juice. The compositions are centered and tightly framed, using the visual gag to represent the vehicle's automatic emergency braking.

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Never let the two meet - Ogilvy, Cape Town - 2019 | The Creatives Room