The Creatives Room

Never Idle

Brand: Valvoline · Agency: Big Communications · Year: 2017 · Category: Commercials · Medium: video

Backlit interior car shot: a young woman in a dark jacket sits in the passenger seat, half-silhouetted and smiling as she turns, wind lifting her hair. Fuzzy red dice hang from the rear-view mirror against a hazy desert horizon of distant mountains seen through the windscreen. Gritty, high-contrast grade with blown-out daylight and deep shadows, letterboxed and photographic.

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Never Idle - Big Communications - 2017 | The Creatives Room