The Creatives Room

Never Get Bored

Brand: ContentFly · Agency: Madison BMB · Year: 2019 · Category: Print / OOH · Medium: image

A triptych of print ads from art director Omkar Chavan, using photographic metaphors for modern boredom. Each ad features a single, centered image: a couple in bed lit by their phones, a lone goldfish, or a phone displaying a black sheep in a flock. The compositions are clean and direct against a plain background, with a desaturated and naturalistic color palette and consistent typography.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Never Get Bored - Madison BMB - 2019 | The Creatives Room