The Creatives Room

NescafeZzz

Brand: Nescafé · Agency: McCann Erickson · Year: 2018 · Category: Print / OOH · Medium: image

A clever high-angle macro shot shows typewriter letter hammers arranged to form the shape of a steaming coffee cup. The individual letter blocks spell out a series of 'Z's, which visually represent the steam. The entire composition is centered against a clean, textured off-white background, lit with soft, even light.

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NescafeZzz - McCann Erickson - 2018 | The Creatives Room