The Creatives Room

Name This Oreo

Brand: Oreo · Agency: The Martin Agency · Year: 2013 · Category: Case Studies · Medium: video

Clean white and pale-grey board dominated by black and white. 'NAME THIS OREO' headline sits with the Oreo logo, below it rows of dark Oreo cookies rendered like a barcode alongside actual UPC barcodes. Stat callouts read '350MM, +68%, +17.2%'. Small photos show a person using a phone; a QR code and a right panel read 'THIS IS AN OREO... NAME THE OREO, GET AN OFFER'.

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Name This Oreo - The Martin Agency - 2013 | The Creatives Room