The Creatives Room

Myshelter

Brand: Adidas · Category: Commercials · Medium: video

Extreme close-up of a young man's face under the hood of a bright mustard-yellow rain jacket, rain visibly streaking down in the foreground and background, with a blurred residential street (terraced house, bare winter trees) behind him. The saturated yellow of the hood against grey, wet surroundings is the dominant visual contrast -- water droplets on the jacket fabric are sharply visible, keeping attention on the garment's weatherproofing.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Myshelter | The Creatives Room