The Creatives Room

My Lily

Brand: O Boticario · Agency: Almap BBDO · Category: Commercials · Medium: video

A near-symmetrical, lens-flat close-up of a young fair-haired woman with hair pulled back, facing camera dead-on with a level, unsmiling expression. She wears a soft turquoise top; behind her a bedroom in pale neutrals with a patterned black-and-white throw at left, a wooden dresser and a cluster of turquoise glass vessels at right, plus a framed picture edge. Lighting is high-key, soft and diffused with very little contrast; the palette is deliberately built around aqua and off-white. Anamorphic-wide letterboxed framing with shallow focus isolating her against a softened room.

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My Lily - Almap BBDO | The Creatives Room