The Creatives Room

My Japan Railway

Brand: JR Group · Agency: dentsu · Year: 2020 · Category: Case Studies · Medium: video

A light, airy case-study board for "MY JAPAN RAILWAY" with the JR logo. A large map of Japan built from thousands of tiny multicoloured icons fills the centre. A hand holds a phone at the lower centre; a wooden stamp box sits top right beside a printed map. White stats read "2M", "770K" and "510K". The palette is white with dense confetti-like colour in the map and soft even lighting.

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My Japan Railway - dentsu - 2020 | The Creatives Room