The Creatives Room

Multiprodotto

Brand: Ponti · Agency: McCann Worldgroup Italia · Year: 2025 · Category: Commercials · Medium: video

A wide, near-symmetrical anamorphic frame of a restaurant kitchen seen through the glass of a service pass, letterboxed top and bottom. Cool blue-teal ambience from overhead fluorescents fills the room, cut by a warm tungsten strip glowing under the pass itself - a two-temperature scheme that separates the cooking line from the front of house. A waiter in a white shirt and black apron stands in the near foreground with his back to camera, framed dead centre; beyond him a young chef in whites grinds pepper over a plated bowl, and a second cook works at a stainless bench in the depth of the shot

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