The Creatives Room

Mother's Secret Weapons

Agency: SO&U · Year: 2018 · Category: Print / OOH · Medium: image

This print series from SO&U presents common household items—a wooden spoon, a flip-flop, a hand—as 'secret weapons' of motherhood. Each object is photographed in a clean, high-key product style, isolated against a plain, muted color backdrop. This clinical, almost catalog-like presentation humorously contrasts with the item's domestic nature and the nostalgic, culturally specific captions that reframe them as disciplinary tools.

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Mother's Secret Weapons - SO&U - 2018 | The Creatives Room