The Creatives Room

Monster

Brand: Proximus · Agency: AKQA Brussels · Year: 2025 · Category: Commercials · Medium: video

The frame is a dim, warmly practical-lit workshop shot from behind a workbench: a young woman with a large natural afro leans over the bench, face lit from below by an unseen source, eyes fixed on something out of frame. Behind her sit anglepoise lamps, machinery in teal-painted metal, and a rounded teal object at right. A small circular UI-style overlay in lilac at frame left shows a caricatured animated version of her own head, signalling a digital-service layer over the live action. Deep shadow, tungsten-orange practicals against cool teal set dressing, and a shallow, close portrait lens.

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Monster - AKQA Brussels - 2025 | The Creatives Room