The Creatives Room

“Monday” Working with Cancer Pledge

Brand: Working with Cancer · Agency: publicis groupe · Year: 2023 · Category: Commercials · Medium: video

The visual aesthetic is marked by a cool, desaturated colour palette, lending a somber yet authentic feel. Soft, diffused lighting creates a low-key atmosphere, often highlighting subjects with a gentle, natural glow that emphasizes their emotional state. Compositions tend to be intimate and focused, often employing shallow depth of field to draw attention to reflective gazes and subtle human expressions, evoking a mood of quiet contemplation, vulnerability, and profound emotional depth.

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“Monday” Working with Cancer Pledge - publicis groupe - 2023 | The Creatives Room