The Creatives Room

Missing

Brand: Save The Children · Agency: Y&R Mexico · Year: 2016 · Category: Print / OOH · Medium: image

A photorealistic class picture is presented in a traditional school portrait arrangement. Most children are in soft focus, except for one central figure whose face has been completely obscured by a rough, blue ballpoint pen scribble. This hand-drawn element, attributed to Gorila Estudio, contrasts with the photography to visualize a missing or violently erased identity. The overall color palette is subdued, making the blue scribble the primary focal point.

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Missing - Y&R Mexico - 2016 | The Creatives Room