The Creatives Room

Mirror

Brand: BMW · Year: 2020 · Category: Commercials · Medium: video

Locked-off rear three-quarter-on view down the centre line of an empty downtown street: a silver Cadillac XTS sedan sits alone at a crosswalk, tail lights on, plate reading XTS. Grand classical and Beaux-Arts facades with columns and banner-hung lampposts flank both sides, and a tall clock-towered building closes the vanishing point. Not a single other vehicle or pedestrian. Cool morning light with warm sunlit stone on the right, wide-angle deep-focus framing, clean neutral grade, low camera height on the tarmac.

Part of The Creatives Room - a curated archive of advertising reference, searchable by brief.

Mirror - 2020 | The Creatives Room